Twitter and Facebook aren’t simple extensions of your website, they were built to facilitate conversation. This coffee shop marketing idea has been a huge success and something we encourage other coffee shops to consider trying.”
The coupons were very effective in bringing in new customers and it was a great way for us to track the return on time and money invested in the project. The time Greg spent networking was extremely valuable and it helped raised the level of awareness for our store in the local community. The camaraderie and support he received was energizing and led to some important community partnerships.
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When Greg would visit he would introduce himself to the owner or manager of the business and offer free drink cards for all the employees. The targeted area was much bigger than the few blocks around our store, but it was still within a few miles of the coffeehouse. “Greg visited each and every business, large and small, in a targeted area. This is a great tactic explained personally by Chris Lamb from Crimson Cup in Ohio: It’s direct-hit marketing with your voice, representing your brand in a personal interaction.”Ģ. Introduce yourself to nearby businesses This is not only good business, it’s great business. “It really isn’t that complicated,” says Alayne, “People buy from people they like, and every interaction you have during the day is an excuse and an opportunity to bring up your place of business. In fact, she gives away gift certificates wherever she goes, whether it’s to her waitress at a restaurant, or to her salesperson at the Lexus dealership. Time may be tight, but there are still ways to talk directly to your customers and create the same sense of community that business owners in the fifties so much about, but that we’ve almost forgotten.Īlayne White, from Alayne White Spa has no trouble talking directly to potential new customers and is the perfect lemonade stand entrepreneur. Or when they shop in your store, is it you who they check out with, or one of your staff? People no longer expect a personal conversation with the chef at their favorite restaurant they often befriend the waiters much more frequently. These days, the most important marketing effort you’ll ever make is to get to know your customers. However, competition was much less fierce at the time and your focus on marketing probably wouldn’t have been as huge as it is today. There is no staff, there is no back of the house to hide in, there’s simply one-on-one interaction.įifty years ago, you knew who your loyal customers were, because you were likely at the front of the house, greeting customers and simply asking them about their experience. When kids run lemonade stands, they talk to all of their customers.
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